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Marketing & Communications

Helping conscious companies grow 

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Magic happens when your values, intentions and actions align.
I partner with purpose-driven entrepreneurs and brands through a conscious marketing approach that creates authentic, thoughtful work. By telling your bigger story and connecting with audiences on a deeper level, we create lasting impact that matters.

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How I Help

Uncover your authentic magic

Discover your distinctive voice and the unique energy that sets you apart. We work together to articulate what makes your work meaningful, creating a compelling marketing proposition that attracts customers who share your values. 

Create an online presence 

Create a distinctive digital presence that authentically communicates who you are and what you stand for. With a cohesive visual and verbal identity across platforms that engages a community to champion your purpose alongside you. 

Create impactful campaigns

Implement strategic outreach that genuinely resonates with your ideal audience. Through conscious marketing techniques, I craft meaningful content that cuts through the noise, sparks genuine connection and creates customer relationships built on shared purpose.

About Emma 

Emma is a purpose-driven storyteller who partners with socially conscious entrepreneurs to amplify their authentic impact. Her marketing expertise was forged in Hong Kong's dynamic agencies, where she developed award-winning campaigns across F&B, wellness, technology, and sustainability sectors. Now, as a dedicated consultant for values-aligned brands, she delivers transformative marketing, PR, and brand strategy that honours both business objectives and positive social impact. Through her conscious marketing approach, Emma helps purpose-led visionaries communicate their deeper mission, building meaningful connections with communities who share their values.

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More about me

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Conscious Marketing Approach 

My approach embraces marketing as a force for positive influence. I practice responsible, mindful strategies that honour diverse audiences while remaining authentic. Through thoughtful communication, I help you share truthful messaging that builds genuine trust. This elevated awareness acknowledges your power to shape decisions and actions, transforming traditional marketing into meaningful connections that respect both your audience and your values.

Services

From emerging startups to established enterprises, I collaborate with brands united by their commitment to authentic impact. Drawing on over a decade of marketing and communications experience, I help conscious businesses amplify their essence and mission through:

Beauty Branding

Branding

  • Comprehensive brand strategy that aligns values with market opportunities.

  • Distinctive messaging that communicates your purpose with emotional resonance.

  • Visual guidelines that communicate your mission.

  • Brand positioning that differentiates you in authentic ways.

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Marketing

  • Marketing roadmap that balances business objectives with meaningful impact.

  • Creative content that communicates your mission and brand.

  • Social media management focused on nurturing real relationships through meaningful dialogue.

  • Integrated campaigns (organic and paid) that move audiences from awareness to advocacy.

Design Magazine

Communications

  • Purpose-aligned PR strategy that amplifies your position as a meaningful voice in your industry. 

  • Compelling narratives for press materials that resonate with your values while engaging relevant audiences and stakeholders.

  • Meaningful media placements that communicate your deeper purpose.

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Conscious marketing course

Learn how to market yourself confidently with this self-guided online course, designed for mindfulness teachers and wellness entrepreneurs.

you'll gain

  • Personal branding and unique selling points

  • Accountable marketing strategy plans

  • Frameworks for engaging websites

  • Social media optimization

  • Digital advertising ROI

  • Press and partnership leverage

  • Responsible marketing practices

details

Coming Soon in 2025
Register your interest here.

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TESTIMONIALS

“I brought Emma on board to help launch my holistic wellness e-commerce business OMSA in 2019. Her experience and knowledge across brand strategy, marketing, digital advertising and PR have been a great asset to growing the brand to where it is today. Despite being timezones apart, her organisational skills and dedication have meant we have been able to work efficiently and smoothly. Her experience and mind-set make her the ideal freelancer for start-ups or small businesses looking to establish their brand and maximise growth.”

Valerie Ho, Founder of OMSA

Who i've worked with

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Unlock your marketing flow

Ready to flow and create strategies that truly resonate with your audience? Let’s collaborate to craft a marketing plan that aligns with your vision and drives results. Get in touch to start building your brand’s future today.

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